For those of you who want to develop a business through digital marketing, you must know very well and pay attention to digital marketing trends. So that the business you run runs according to the planned targets and produces maximum results.
- Content Marketing
Content marketing is a marketing technique that involves creating and distributing relevant, important, and consistent content. This content can be in the form of podcasts, videos, articles, infographics, etc. Which we can put on the digital platform or social media account channel / website that we have. This content is useful for us to influence the audience, to be more interested, so they can interact with the brand or business that we create.
- Hyper – Target Adversiting
Hyper-Targeted Advertising is the most effective method of digitally advertising from other digital media channels, because this method can combine targeting audiences efficiently and on target. If you already have good content, it’s a shame it’s not maximized right? Especially if the targeting is wrong. Why make good content – good but the target is not achieved optimally. Now, with hyper-target advertising, we target the content directly to the right audience as much as possible. Specifically, demographics, behavior, interests, which can be built in multi-channel digital marketing.
- Personalization
Look for content that relates to the needs and wants of the audience. And analyze the behavior of the audience, so that the content we create is in accordance with the previously planned targets.
4. Chatbot Features
With this chatbot feature we can answer audience questions or comments quickly. In addition, we will also get suggestions or criticism from the audience about our brand. With this feature we also facilitate customer service.
5. Artifical Intelligence
Artificial intelligence or what we can call artificial intelligence. Just like this example. Who doesn’t know Snapchat or filters on Instagram? Surely all of us always use these filters. By using this technology you can create your own Instagram filters. What’s more interesting is that by creating your own filter, it will increase your brand exposure or add followers on your brand’s social media accounts. Those were the 5 digital marketing trends that you should know and understand. Hopefully it’s useful.
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